With the goal of providing updated, practical, and relevant content for business owners and entrepreneurs, MINA held the virtual conference titled "Unveiling Innovative Strategies." This event served as a platform to explore key insights, tips, and techniques aimed at optimizing companies' marketing plans.
The conference was led by Amaury Abreu, a renowned marketing and digital world specialist, as well as the CEO and founder of Kommunity. Abreu shared valuable advanced strategies and innovative techniques.
Marketing Fundamentals
During the session, Abreu clearly and enthusiastically presented the fundamental principles for developing an effective and versatile marketing plan aligned with current market trends. He highlighted the importance of selecting the right social media platforms based on the target market profile and detailed how to optimize a website using SEO techniques. Additionally, he provided a comparative analysis of organic versus paid advertising, emphasizing the pros and cons of each.
Another topic covered was the use of analytics and data tools. Abreu stressed how these tools can offer valuable and accurate insights to assess the results of marketing and sales strategies, aiding decision-making.
Guidelines for effectively implementing digital marketing were also shared. Abreu discussed how this digital strategy can be used to build customer loyalty, personalize communication, and generate calls to action, always maintaining a proper balance to avoid overuse.
The conference demonstrated that combining traditional marketing methods with digital approaches can be highly beneficial in achieving business goals, while always considering market behavior.
Editorial: Norma Bolaños
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